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Does your brand know who it is, and how it shows up in a busy world?

My job is to help your brand speak its mind.


I'm a (reformed) tech lawyer-turned-brand strategist.

I’ve worked with some of Australia’s leading brands, startups and podcast production agencies. I've worn many hats including In-house lawyer at LocalAgentFinder, Commercial Advisor to TEDxMelbourne, recommended content partner of Birchal and Head of Operations at Luna Startup Studio. It's safe to say I've seen a startup or two.

Leveraging the best tech tools available, my digital strategy sessions are designed to discover the emotions that drive your customer's choices. I then craft messaging that speaks to the heart of their problems.

If you need more than words, I collaborate with Studio-Barrie whose expert design team can create your socials, develop your logo and branding and build your website.

2023/2024

Josef - Senior Copywriter (ongoing contract)


Rizer

International Client Pitches

6Sides

Pitch Deck Development

Lawpath

Tone of Voice Workshop

Lawpath

Messaging Pillar Workshop

Lawpath

Website Copy

Single Use Ain’t Sexy

Website Copy

Single Use Ain’t Sexy

Content Advisor for Equity Crowdfunding Campaign

Single Use Ain’t Sexy

Social & EDM Content Creation

Royal Fuck Ups Podcast

Scriptwriting & Production

Hipages

Blog Content Creation

Finder.com.au

Scriptwriting for Youtube Investor Channel

Ticker News

Editorial Content

Q5 Consulting

White Paper

Q5 Consulting

Social Content Creation

Packform

Grant Application

Metalia Studios

Website Copy

Metalia Studios

Customer Emails

Metalia Studios

Product Descriptions

No Nasties Project

EDM Content Creation

Naked Life

EDM Content Creation

Our Innovation Fund

Messaging Pillar Workshop

PuraU

Content Creation for Equity Crowdfunding Campaign

PuraU

EDM Content Creation

Ignition Lane

EDM Content Creation 

Hygieia-San

Tone of Voice Workshop 

Hygieia-San

Website Copy

Hygieia-San

Press Release

Evitat

App Prototype Copy

Ernest & Lloyd

Website Copy

Airgarden

Equity CrowdFunding Campaign Offer Document

Airgarden

Evergreen Website Content

Bytesize Digital

Website Copy

The Urban List

Lifestyle Editorial

The Mintable

Website Copy

The Mintable

Tone of Voice Workshop

Think & Grow

2021 Startup Salary Guide

COGSflow

Tone of Voice Workshop

COGSflow

Blog Content Creation

Rightful

Tone of Voice Workshop

Rightful

App Prototype Copy

Investigate DQ

Messaging Pillar Workshop



Explore my writing
World of Words

Messaging Workshops / Verbal brand identity / Tone of voice / Brand strategy / Blogs and Articles /  Video Scripts / Podcast Production / Equity Crowdfunding Collateral /  Thought Leadership / Editing 

“Tessa’s creative brain adds so much fuel to The Peers Project fire! She’s extremely efficient, has a wealth of experience and brings a true creative flare to her work. It’s been an absolute delight to have her lead the creative strategy of our podcasts and we love making podcast magic with her.”

— Michelle Akhidnor, CEO & Founder, The Peers Project

Tessa has plugged in seamlessly with Cake’s team to provide ongoing content creation. She combines her technical legal knowledge with an intuitive ability to write fun, cake-y, SEO considered copy for our growing global audience.”

— Jase Atkins, CRO and Co-Founder, Cake Equity

“Tessa is a kick ass copywriter. She got me out of a tight spot on a pitch to a major international client. Tessa was able to take the deck, with many contributors and align the copy and messaging while linking it back to the client’s brand statements all on a super tight deadline”

— Edward Woolrych, Executive Producer, Rizer”

“Not only has Tessa edited the hell out of our content and copy to make our brand identity legit, she’s also an absolute legend to work with. I completely rely on her to make sure everything from website copy, socials, EDMs and event descriptions are on point. If you’re not working with her, you’re an idiot”

— Josh Howard, Founder & CEO, Single Use Ain’t Sexy

“Fantastic - turned quality work around really quickly. She really understands hipages’ tone of voice and tailors content to our audience while optimising it for SEO.”

— Samantha Nemeny, Content Marketing Manager, hipages

Tessa has plugged in seamlessly with Cake’s team to provide ongoing content creation. She combines her technical legal knowledge with an intuitive ability to write fun, cake-y, SEO considered copy for our growing global audience.”

— Jase Atkins, CRO and Co-Founder, Cake Equity

“Tessa’s creative brain adds so much fuel to The Peers Project fire! She’s extremely efficient, has a wealth of experience and brings a true creative flare to her work. It’s been an absolute delight to have her lead the creative strategy of our podcasts and we love making podcast magic with her.”

— Michelle Akhidnor, CEO & Founder, The Peers Project

“Tessa is a kick ass copywriter. She got me out of a tight spot on a pitch to a major international client. Tessa was able to take the deck, with many contributors and align the copy and messaging while linking it back to the client’s brand statements all on a super tight deadline”

— Edward Woolrych, Executive Producer, Rizer”

“Not only has Tessa edited the hell out of our content and copy to make our brand identity legit, she’s also an absolute legend to work with. I completely rely on her to make sure everything from website copy, socials, EDMs and event descriptions are on point. If you’re not working with her, you’re an idiot”

— Josh Howard, Founder & CEO, Single Use Ain’t Sexy

“Fantastic - turned quality work around really quickly. She really understands hipages’ tone of voice and tailors content to our audience while optimising it for SEO.”

— Samantha Nemeny, Content Marketing Manager, hipages